Enabling EBusiness Technologies Architectures Applications PDF 30a11cb3e

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by W. S. Whyte : Enabling eBusiness – Integrating Technologies Architectures & Applications

ISBN : #0471899410 | Date : 2001-07-13

Description :

PDF-ec627 | This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It is essential reading for technical and functional team leaders and strategists, who analyse the options, limitations and possibilities for new technology and place them alongside the business requirements. Why… Enabling eBusiness – Integrating Technologies Architectures & Applications


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: Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)

ISBN : #3790800872 | Date : 2004-08-03

Description :

PDF-80897 | Russel Cooper and Gary Madden The present volume analyses the frontiers of broadband, electronic and mobile commerce markets. High-capacity and intelligent mobile telecommunication net­ works have resulted in new services, such as SMS and Internet banking. Growth in mobile Internet network infrastructure and subscription has provided a base for the development of e-commerce. Accordingly, recent r… Frontiers of Broadband, Electronic and Mobile Commerce (Contributions to Economics)


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by Allan Afuah : Innovation Management: Strategies, Implementation, and Profits

ISBN : #0195142306 | Date : 2002-06-15

Description :

PDF-6055e | Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation. Designed to meet the increasing… Innovation Management: Strategies, Implementation, and Profits


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by J. Paul Peter : Consumer behavior and marketing strategy (The Irwin series in marketing)

ISBN : #0256079617 | Date : 1990

Description :

PDF-2ec16 | “Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This E… Consumer behavior and marketing strategy (The Irwin series in marketing)


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by Debbie Weil : The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

ISBN : #1591841259 | Date : 2006-08-03

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PDF-69659 | Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogg… The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right


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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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Research Marketing M Baker PDF B6eae3411

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by M. Baker : Research for Marketing

ISBN : #0333470214 | Date : 1991-03-20

Description :

PDF-d0475 | An explication of the principles and practices on which a successful marketing strategy depends, this book starts with a consideration of the problems that researchers encounter and proceeds to cover areas such as presentation, research design, sampling and the use of information systems…. Research for Marketing


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Technologies Services International Workshop Selected PDF 9a4d997ed

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Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540250492 | Date : 2005-04-19

Description :

PDF-a2cf2 | The 2004 VLDB workshop on Technologies on E-Services (VLDB-TES 2004) was the ?fth workshop in a series of annual workshops endorsed by the VLDB Conference.Itservedasaforumfortheexchangeofideas,resultsandexperiences in the area of e-services and e-business. VLDB-TES 2004 took place in Toronto, Canada. It featured the presen- tion of 12 regular papers, focused on major aspects of e-business solution… Technologies for E-Services: 5th International Workshop, TES 2004, Toronto, Canada, August 29-30, 2004, Revised Selected Papers (Lecture Notes in Computer Science)


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Sustainable Global Marketplace Proceedings Developments PDF Be184cac8

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: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

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PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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New Strategic Brand Management Sustaining PDF 0b58a349e

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) PDF




by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

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PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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Internal Branding Reputation Managements Essentials PDF 79430bd2f

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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition) PDF




by Ralf T. Kreutzer : Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)

ISBN : #3658068884 | Date : 2014-09-24

Description :

PDF-d3979 | Um einen überzeugenden Auftritt zu erreichen, müssen auch die Mitarbeiter in den Prozess zum Aufbau einer positive Unternehmensreputation eingebunden werden. Dazu ist es erforderlich, zunächst den Stellenwert der Mitarbeiter beim Aufbau einer Corporate Reputation zu erkennen. Dann sind entsprechende Maßnahmen aufzusetzen, damit die Mitarbeiter eines Unternehmens als Markenbotschafter für „i… Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)


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Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press) PDF




by L. Brimm : Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)

ISBN : #0230230784 | Date : 2010-09-17

Description :

PDF-6a318 | As globalization creates the need for leaders who transcend national borders, this book provides an insider’s view of what makes them special. This is the first book to present a framework for understanding this fast-growing and influential group and it provides tools for readers to discover their own inner competitive edge…. Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)


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Africans Investing Africa Understanding Business PDF 46f7f738c

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: Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

ISBN : #1137542780 | Date : 2015-05-21

Description :

PDF-e3aa9 | Africans Investing in Africa explores intra-African trade and investment by showing how, where and why Africans invest across Africa; to identify the economic, political and social experiences that hinder or stimulate investment; and to highlight examples of pan-African investors…. Africans Investing in Africa: Understanding Business and Trade, Sector by Sector


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: European Retail Research: 2010 I Volume 24 Issue I

ISBN : #3834922544 | Date : 2010-09-14

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PDF-012c0 | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept…. European Retail Research: 2010 I Volume 24 Issue I


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by Frank Fiore : TechTV’s Starting an Online Business

ISBN : #0789725649 | Date : 2001-08-19

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PDF-f4f06 | Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don’ts, and how to take orders and ship them…. TechTV’s Starting an Online Business


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