Principles Forecasting Researchers Practitioners International PDF 070de3074

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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) PDF




: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

Description :

PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) by

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MCommerce Rupert Potter PDF 92c5a8d5b

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mCommerce PDF




by Rupert Potter : mCommerce

ISBN : #1908293276 | Date : 2013-08-01

Description :

PDF-d991e | mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many o… mCommerce


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mCommerce by by Rupert Potter

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Product Strategy High Technology Companies PDF Facb23159

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Product Strategy for High Technology Companies PDF




by Michael E. McGrath : Product Strategy for High Technology Companies

ISBN : #0071362460 | Date : 2000-10-12

Description :

PDF-53196 | One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech… Product Strategy for High Technology Companies


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Product Strategy for High Technology Companies by by Michael E. McGrath

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Handbook Global Outsourcing Offshoring 3rd PDF 9ff4b2afe

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The Handbook of Global Outsourcing and Offshoring 3rd edition PDF




by Ilan Oshri : The Handbook of Global Outsourcing and Offshoring 3rd edition

ISBN : #1137437421 | Date : 2015-01-23

Description :

PDF-2536e | Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.         … The Handbook of Global Outsourcing and Offshoring 3rd edition


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Handbook Marketing Reference Handbooks Management PDF Bcec11540

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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) PDF




by Venkatesh Shankar : Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)

ISBN : #1781951543 | Date : 2013-06-30

Description :

PDF-7f7dc | This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing.The Handbook comprises seven broad topics. Part … Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series)


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Handbook of Marketing Strategy (Elgar Original reference) (Research Handbooks in Business and Management Series) by by Venkatesh Shankar

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Global Perspectives Marketing 21st Century PDF C1e256d3e

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) by

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Pricing Online Marketing Behavior Analytics PDF 160b42052

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Pricing, Online Marketing Behavior, and Analytics PDF




by G. Viglia : Pricing, Online Marketing Behavior, and Analytics

ISBN : #1137413255 | Date : 2014-05-09

Description :

PDF-397a0 | Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, deta… Pricing, Online Marketing Behavior, and Analytics


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Pricing, Online Marketing Behavior, and Analytics by by G. Viglia

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Web Services Business Semantic PDF Ec7422d2b

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Web Services, E-Business, and the Semantic Web PDF




: Web Services, E-Business, and the Semantic Web

ISBN : #3540001980 | Date : 2003-01-17

Description :

PDF-123d8 | The Workshop on Web Services, E-Business, and the Semantic Web (WES) was heldMay27-28,2002inconjunctionwithCAiSE02, the14thInternationalC- ferenceonAdvancedInformationSystemsEngineering.Theworkshopcomprised three tracks: a track on Web services co-chaired by Barbara Pernici (Politecnico di Milano) and Jian Yang (Tilburg University); a track on e-business, co-chaired byMariaE.Orlowska(UniversityofQ… Web Services, E-Business, and the Semantic Web


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Handheld Computing Mobile Commerce Applications PDF C2eb5d7b3

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Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies PDF




by Wen Chen Hu : Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies

ISBN : #1615207619 | Date : 2010-02-01

Description :

PDF-a9914 | Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies offers 22 outstanding chapters from 71 world-renowned scholars and IT professionals covering themes such as handheld computing for mobile commerce, handheld computing research and technologies, wireless networks and handheld/mobile security, and handheld images and video. It includes research and development results of… Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies


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Handheld Computing for Mobile Commerce: Applications, Concepts and Technologies by by Wen Chen Hu

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Winning At Innovation F Model PDF B85545335

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Winning At Innovation: The A-to-F Model PDF




by Philip Kotler : Winning At Innovation: The A-to-F Model

ISBN : #0230343430 | Date : 2011-10-21

Description :

PDF-204d6 | Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world’s leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation…. Winning At Innovation: The A-to-F Model


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Winning At Innovation: The A-to-F Model by by Philip Kotler

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